Unlocking the power behind S.M.A.R.T. Goals

Unlocking the power behind S.M.A.R.T. Goals

As a marketer, you’re always looking for ways to grow. Instead of starting from scratch, it’s often easier to look at the customers you already have and figure out how you can expand those relationships.

For example, if you’re selling e-commerce products, you can think about what kind of upsells you can add to increase your average cart value.

Who Are Your Promoters?

There’s a scale that traffic falls under: cold, warm, and hot.

The people who have bought from you already are your hot traffic. People who are your fans are going to continue to buy from you over time, because they like who you are, they like your product and they like what you stand for. Think about what you can do to expand that relationship.

For me, my main business is services-based so I have to think about, “Who are we doing well for?” Every quarter, we send out an NPS (Net Promoter Score) survey to our current clients just to see what they think.

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